Healing with Heart : The Science and Ethics of Gratitude in Healthcare

Présentation à l'occasion de la 19ème Conférence fundraising dans l'Enseignement Supérieur, la Recherche, la Santé et le Médico-social

Gratitude plays an essential role in health, for patients and carers alike. This session explores its proven benefits on mental and physical health, as well as its impact on the quality of care and the well-being of professionals. In healthcare fundraising, patient recognition can be a valuable source of donations, but it raises major ethical issues. It is crucial to separate medical care from philanthropic solicitations and to guarantee transparency to avoid any implicit pressure on patients. Ethical models exist, emphasising trust, communication and the involvement of doctors in philanthropic initiatives. The speaker will present a number of examples of good practice, which can help health care organizations to develop respectful and effective fundraising.

Alice AYRES (Association for Healthcare Philanthropy)

SAUF MENTION CONTRAIRE, TOUTES LES INFORMATIONS DE LA PRESENTATION ET DE LA VIDEO SONT LA PROPRIÉTÉ DE L’ASSOCIATION FRANÇAISE DES FUNDRAISERS, ET SONT PROTÉGÉES PAR LE DROIT D’AUTEUR ET D’AUTRES LOIS RELATIVES AUX DROITS DE PROPRIÉTÉ INTELLECTUELLE. IL EST INTERDIT DE COPIER, DIVULGUER, VENDRE, PUBLIER OU D’UTILISER AUTREMENT TOUT OU PARTIE DES CONTENUS SANS L’AUTORISATION ÉCRITE DES CONCERNÉS.