COOKSON Gail

Gail has specialised in fundraising as a client and a consultant for over 25 years. She is an acknowledged expert on DRTV and has nurtured successfully many first-time advertisers in the channel, both in the UK and internationally. She has worked on a spectrum of charities including animals, children, medical research and international development. Her knowledge of how other response channels work together, ensures that campaigns deliver the strongest ROI possible. She is a member of the UK Institute of Fundraising and has spoken at a number of major international fundraising conferences