FRANK Sally
Senior vp digital and social media
FAIRCOM NEW YORK
Sally has over 25 years experience in direct marketing, having worked in both the for-profit and non-profit sectors. From using data driven techniques to solicit small business card members for American Express, to targeting investors for Goldman Sachs’ start up, GS.com, Sally brings a diverse background to Faircom New York. Joining Faircom New York in 2011, Sally has worked with many clients, generally focusing on strategy, data analysis and creative. Sally now works from our West Coast office spearheading Digital and Social Media initiatives. Sally has a B.A. from Brown University and an M.B.A./M.A. from NYU’s Stern School of Business and Institute of French Studies, including studies at Hautes Études Commerciales in France. Outside of work, Sally likes to cook and run (not usually at the same time, but with four kids, the two activities sometimes overlap), and she plays flute in chamber music ensembles, occasional volunteering for pit orchestra playing as well. What is your philanthropic passion? All of the work I do at Faircom focuses on strengthening humanity and quality of life. Whether it be eradicating poverty; improving education, health and environment; advocating for the most vulnerable; furthering scientific research— the end goal is to make people’s lives better and to enable equitable access to the world’s offerings and participation in society. This is what moves me.
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